SMH102 – Marketing 101 – The Magical Mystical “Yellow Drop-Off”

by Scot Kenkel

Yellow Drop Off ImageMarketing 101 – The Magical Mystical “Yellow Drop-Off”

There are probably as many unique definitions of the term “Marketing” as there are different styles of houses, and the same holds true with the actual purpose of “Marketing”. Within the Real Estate Business though the most commonly stated purpose for “Marketing” is quite often to just “Generate (More) Business”, whether to attract Buyers for your newest listing or to generate calls from Sellers that might be thinking about moving. During this Episode of the “HOW TO SELL MORE HOUSES” Audio Podcast I will be unraveling some of the mysteries of “Marketing” as well as some in-depth explanations of the Magical Mystical “Yellow Drop-Off” — one of the Cheapest and Most Effective Marketing Pieces I’ve ever seen. I know you’ll enjoy the episode so thanks for taking the time to listen.

Happy Learning, Scot


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Follow this link to download the “Response Track for the Yellow Drop-OFF” — CLICK HERE

My opening and closing Music is titled “Life of Riley” and was provided by Kevin MacLeod

Thanks so much for Listening and Happy Learning,

Scot Kenkel, Instructor
Success Learning Institute, LLC
SEND ME AN EMAIL – Scot Kenkel at Gmail dot com  

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Video Learning Tool
“Creating Your Yellow Drop-Off”

{ 1 comment… read it below or add one }

Regan June 23, 2016 at 4:34 pm

Hi Scot, Way cool! It’s kind of funny because, while prospecting can be a rough ride, I’d still rather make the calls than to receive them. By receiving a call, we are not in that initial position of control and I think this helps clarify things a great deal. So, thanks!

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